Cheerios bailing out the newspaper business?

Advertising has always supported the papers but now it's heartbreakingly not enough. Which is why I must admit that getting two boxes of cereal attached to my LA times was pretty moving and even softened this harsh critic of the packaged goods industry for all the processed foods they churn out.  The NYT also came wrapped in a Kellog's Raisin Bran advert but no actual cereal to report (score 1 for General Mills).  Maybe the packaged goods industry can convert their severe mastery of brand management and ability to zombify a nation of millions into believing artificially colored popped rice flakes coated in sugar were part of the food pyramid because a funny cartoon animal said so..into a set of creative partnerships and campaigns to save our newspapers. I still ate oatmeal for breakfast.